The Doypacks made for Pini are the result of an intense study on the competitors present especially online. In fact, this market at the moment has developed massively in the digital world, with the presence of several dedicated e-commerce and various brands offering a wide range of products. To be able to stand out from competitors, a strong and unusual strategy has been developed for the type of product. The objective of differentiation was achieved thanks to three fundamental factors: current and sophisticated graphic communication, detachment from the strong "ghetto" dynamics of competitors, development of a strategy aimed at the luxury market. Each illustration comes from a manual study of the same made up of different drafts.