The project was started to create a brand for a greengrocer who cultivated on the territory transmitting the values โ€‹โ€‹of the agricultural tradition and authenticity, with an identity that was at the right level between "premium quality" and "homemade".

This led to the choice of an unusual typography, which recalls the fonts used in the past in signs. The pictogram is derived from the โ€œoโ€, making a sign that makes it similar to a freshly picked fruit. The strong color, reminiscent of the hues of the ground, create the final connotation useful for making the brand unique and always clearly visible.

Orto di Norberto
Orto di Norberto
Orto di Norberto
Orto di Norberto
Orto di Norberto
Orto di Norberto